QINV

QINV is an automated investment platform that facilitates access to intelligent portfolios managed by a proprietary Artificial Intelligence algorithm, based on quantitative management. The company's mission is to make the best investments available, facilitating and making financial self-realization through technology accessible to anyone, as the variable income market is complex and requires a lot of study, monitoring and sources of information that are often inaccessible. We were invited by the company to develop a brand strategy and visual identity project. Dealing with investments, where clients need to feel safe when trusting their assets, our mission was to develop a language that, at the same time, conveys credibility, lightness, and clarity in the message. For the logo/graphics, we sought to represent the growth graph of clients' assets in a simple way, for this we designed the concept of investment candles, which facilitate the visualization of the investment.

QINV

Visual identity

[EN] QINV is an automated investment platform that facilitates access to intelligent portfolios managed by a proprietary Artificial Intelligence algorithm based on quantitative management. The company's mission is to provide the best investments, making financial self-realization easier and more accessible through technology for anyone, as the stock market is complex and requires extensive study, monitoring, and often inaccessible sources of information.

We were invited by the company to develop a brand strategy and visual identity project. Dealing with investments, where clients need to feel secure in entrusting their assets, our mission was to develop a language that simultaneously conveyed credibility, lightness, and clarity in the message.

[PT] QINV é uma plataforma automatizada de investimentos que facilita o acesso a portfólios inteligentes gerenciados por um algoritmo proprietário de Inteligência Artificial, pautado em gestão quantitativa. A empresa tem a missão de disponibilizar os melhores investimentos, facilitando e tornando acessível a autorrealização financeira por meio da tecnologia para qualquer pessoa, já que o mercado de renda variável é complexo e necessita de muito estudo, acompanhamento e fontes de informações muitas vezes inacessíveis.

Fomos convidados pela empresa para desenvolver um projeto de estratégia e identidade visual de marca. Tratando de investimentos, onde os clientes precisam se sentir seguros para confiar os seus patrimônios, a nossa missão foi desenvolver uma linguagem que, ao mesmo tempo, transmitisse credibilidade, leveza, e clareza na mensagem.

Team

Creative Leader: Léo Tavares

Designers: Léo Tavares, Paulo Martins

Motion Designer: Maciel Ramos

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